Shine on Glasgow
Overview: ‘Shine on Glasgow’ was a winter festival designed to help provide economic benefit to the city in the run up to Christmas. The festive events programme focused around a Christmas Lights Fireworks Spectacular with smaller seasonal events continuing the activity leading to Christmas.
Results: Strong recorded levels of visitor spend created high economic returns and made Glasgow the ‘city to visit’ in Scotland during the run up to Christmas. Excellent economic benefits were achieved against the marketing and event investment.