Overview: ‘Voyage East’ was a series of large-scale cultural events at Gunwharf Quays which linked to key festivals and holidays designed to celebrate and explore Portsmouth’s connection with its Asian heritage. Events were supported by Arts Council England and Portsmouth Historic Dockyards which enabled a very strong and authentic programme of activities. These included a celebration of Chinese New Year, Bengali New Year, a huge fireworks display and a stunning carnival procession.
Results: The extensive programme of events fully engaged the community and saw footfall figures up 20%. There was also a significant rise in first time visitors with 90
% saying their experience of their visit was excellent and they would return again. ‘Voyage East’ was awarded Best Community Event by The British Council Shopping Centres.