Overview: We partnered with Glorious Goodwood to hold a two day fashion show event in Gunwharf Quays. The key objectives were to create a stronger public perception of the quality of Gunwharf Quays’ retail offer, and drive sales in key targeted outlets along with increasing customer loyalty.
Results: Creating a partnership with Glorious Goodwood allowed us to deliver a high quality fashion show which additionally brought high spending customers from a key target audience. The 'fashionista' campaign created high awareness and drove traffic to social media sites. Specific outlets recorded sales increases of over 70%.
"We had a dramatic increase in customers after every show, selling out of the outfits displayed at the fashion shows, for LK Bennett this event was not only exciting and portrayed our brand correctly but delivered great results."
Manager, LK Bennett, Gunwharf Quays