Overview: ‘Extreme’ is an annual event hosted at Gunwharf Quays and The Galleria in Hatfield, and is now being presented by BIG Adventures in city centre locations throughout the UK. The event is a series of spectacular street acts and displays from accomplished BMX, mountain bike, skateboard, street dance and street artist teams.

Results: Extreme events have seen high attendances and growth of 20% footfall and targeted sales increases of over 50%, as well as providing excellent return on investment.

BMX Extreme rider flipping in the air

"Our shows at Gunwharf Quays, which ran for a period of six years and always attracted big numbers, were well promoted and well managed. John as Events Manager must take credit for this!  His introduction of local street dancers and street art to the package created a festival feel to the event which in turn helped to attract local audiences. These events also helped to significantly boost sales at the Gunwharf Animal store with like for like sales increasing as much as 50%."

Robin Kitchin, Animal WD, 40 Action Sports Tour Manager.